GFK AG Value Stock - Dividend - Research Selection
Gfk ag
ISIN: DE0005875306 , WKN: 587530
Market price:
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Description of the company
GfK SE is a German-based international holding and provider of market research services, which has three operating divisions. The Custom Research business unit offers a range of services including tests and studies, in particular for product and pricing policy, brand management, communications, sales and customer retention. The portfolio includes continuously collected data as well as ad-hoc studies. The Trading and Technology Division provides information and advisory services based on retail data from continuous surveys and analysis of sales of technical consumer goods and retail services. The Media division provides information services on the reach, intensity and nature of media usage and acceptance. The services include both continuous and one-time studies and analyzes. The company operates a network of operating companies in over 100 countries