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Return On Investment - ROI

The return on investment is a key performance figure to measure and analyze the profitability of one company. 

It says how efficient one company is using its capital in order to generate profits. A return on investment of more than 12% is considered as a good result for most sectors. For lower return on investment figures the rating will be worse. The golden rule says that the higher the return on investment the more efficient one company uses its total capital invested.