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Pandora Value Stock - Dividend - Research Selection


ISIN: DK0060252690 , WKN: A1C6JV

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Description of the company

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices.PANDORA jewellery is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores.


We continued to improve our global store network and opened net 308 new concept stores. During the year, we have increased our focus on retail to improve consumer-facing activities and to reap the full financial potential as well. More than 50% of the concept store openings in 2017 were PANDORA owned. Furthermore, we acquired 200 concept stores, including 79 stores as part of the acquisition of the distribution in Spain, Belgium and South Africa. Going forward, we expect to add around 200 predominantly PANDORA owned concept stores annually, while at the same time refining our network of other points of sale to make it more branded.


Our eSTOREs performed well with strong development across regions. Sales from eSTOREs increased 61% compared with last year, and now make up 7% of our revenue. We will continue to focus on eSTOREs going forward as we seek to strengthen the link between our physical and online stores. The aim is to increase the share of revenue from our eSTOREs to more than 10% within 5 years. Furthermore, we are increasing our focus on digital marketing, working with influencers on social media to inspire consumers, while using data to create a personal customer experience across channels.


A lack of newness in our product assortment turned out to be a challenge in 2017. This was most evident in our more developed markets like the US and the UK. We have therefore updated our innovation and product development process to make it more consumer-centric and ensure we deliver more new jewellery concepts in the future. We are enthusiastic about the launch of the first concepts and products to come out of the updated process early in 2018. To strengthen our future even further, we have built a new PANDORA Innovation Centre in Bangkok, which incorporates the latest technology in jewellery crafting and design, and where we can explore new innovations and develop new concepts. Finally, we have continued to widen our product focus to include Necklaces & Pendants in 2017 and we now have an ambition to increase the share of revenue from Rings, Earrings and Necklaces & Pendants to around 50% of our revenue by 2022.

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