Peugeot SA Value Stock - Dividend - Research Selection
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Description of the company
A perfect illustration of the dynamism of the PEUGEOT brand, which grew by 12.3% in 2016, the new PEUGEOT 3008 SUV
has seen a total of more than 60,000 orders in only three months, exceeding the targets for 2016 orders set before the launch
by 70%. Launched in about 30 countries, the roll-out to all regions will continue during the first quarter of 2017. In France, it is
already the leader in the C-SUV segment over the final three months of the year. The new PEUGEOT 3008 SUV confirms the
PEUGEOT brand's move upmarket, with 86% of the orders for the higher trim levels, Allure, GT-Line and GT. PEUGEOT is
continuing its internationalisation, with 43% of its worldwide sales generated outside Europe, an increase of four points
compared with 2015.
The new PEUGEOT 4008 SUV launched in November 2016 in China and manufactured in the new Chengdu plant dedicated to
SUVs achieved 120% of its objectives. In less than six weeks' marketing, it has already recorded 11,500 orders, of which more
than 40% were for high-end trims.
The new CITROËN C3, with almost 40,000 sales already since its launch in November, enabled a bound of sales of 63% to be
recorded in the fourth quarter, with a very high order mix of almost 50% for the highest trim level and 75% for the two-tone
versions. These choices reflect the differentiation and well-being values at the core of the CITROËN positioning.
With a range that has been renewed over 12 months, the DS brand is gradually taking its place in the premium segment. The
DS 3 stands among the top three best-selling premium city sedans in Europe, the DS 4 Crossback, the smart adventurer,
represents 34% of sales of the DS 4 & DS 4 Crossback duo, and 81% of sales of the DS 5 are the high-end versions.
Furthermore, the Group is extending its product offensive to the light commercial vehicle segment, with the launch of seven
new versions of the PEUGEOT Expert and CITROËN Jumpy in 2016 including the launch of the PEUGEOT Traveller and
CITROËN SpaceTourer PC versions.
In Europe, the Group's sales were 1,930,000 vehicles and grew by 3.6% in 2016.
In China and South-East Asia, in a fiercely competitive context, the Group’s sales decreased by 16% with 618,000 vehicles
In the Middle-East and Africa region, the PSA Group doubled its sales in 2016 with 383,500 vehicles1. In less than a year, the
Group's return to Iran took firm shape with the signature of two joint venture agreements: PEUGEOT with Iran Khodro, the
brand's historic partner, and CITROEN with SAIPA.
In Latin America, the Group's sales grew by 17.1%, with 183,900 vehicles sold.
In Eurasia, the economic climate is still very weak, particularly in Russia, and the Group's sales fell by 12.6% to 10,500 units in
a market that declined by 12.5%.
In the India-Pacific region, the Group saw a rapid increase in its Japanese sales in 2016 with a rise of 20.6%, making this its
best result here since 2007.